As more smokers shift to alternatives like e-cigarettes, tobacco companies are calling for the Health Ministry to have clear regulations on such products.
Nevertheless, the ministry gave the nod for Philip Morris International to market its HNB products, called ‘Heets’ since November last year.why packaging for Heets was not required to carry pictorial health warnings, the ministry said it was because they do not come under the classification of a ‘cigarette’.
BAT Malaysia managing director Erik Stoel believes there must be a clear regulatory framework established to enable BAT to enter the market with its HNB products. Asked if the government has given BAT approval to launch its ‘Glo’ product, Stoel said the company is liasing with the ministry and is awaiting clarification on the regulatory framework.