Here’s Why YouthForia’s Foundation Is Facing Criticism For Allegedly Being ‘Tar In A Bottle’

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Arianna Johnson is a reporter on the Forbes news desk who covers explainers and trends, with a frequent focus on health and science. She joined Forbes in 2022 and works in Texas. Johnson has covered prominent weight loss drugs like Ozempic and Wegovy, the health effects of the artificial sweetener aspartame and the impacts of the Covid vaccines.

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Makeup brand YouthForia is facing criticism from beauty influencers for releasing a foundation shade they believe is too dark and unwearable, a shade the company’s CEO said led her to travel to “the other side of the world” to find models whose skin tones matched.its Date Night Skin Tint Serum Foundation line—which previously only had five darker shades—in March to include seven more medium deep to deep shades.

But its darkest shade, 600 Deep, has gone viral on social media as beauty influencers and other users have criticized the color, claiming it’s just black paint and lacked undertones that its other shades had.comparing the ingredients in 600 Deep to the ingredients in one of YouthForia’s lightest shades, and he noted the lighter shade contains three color pigments while 600 Deep only has a pigment called black iron oxide—or CI 77499—something Ford describes as “pure black pigment.”with over 26.

Some TikTok users have recommended mixing 600 Deep with a lighter shade, but several TikTokers like SeanSVV have done this and gotten astating she found a model for every shade of the brand’s foundation but had a hard time finding one for 600 Deep, so she traveled to “the other side of the world” and eventually met two men who agreed to model the shade for her.from beauty influencers who felt the 15-shade line didn’t offer enough shades for darker skin.

 

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