Chili's is striving to conquer its fast-food chain competitors by highlighting value with its newest burger. And this one is being pitted against the famous Big Mac.
Yesterday, the restaurant chain announced the rollout of its new Big Smasher Burger , which has twice as much beef as a Big Mac . For context, a pre-cooked Big Mac patty weighs 3.2 ounces, according to Chili's. This menu item debut marks the restaurant chain's first burger innovation in three years.In addition to the nearly half-pound, hand-smashed burger patty, the new Big Smasher Burger features diced red onions, lettuce, pickles, Thousand Island dressing, and American cheese.
"We know diners are experiencing sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals," George Felix, Chili's chief marketing officer, said in a."We believe that Chili's 3 for Me offers better value than you'll find in any drive-thru and, with the all-new Big Smasher burger, we just made the 3 for Me even better.
, highlighting the value of Chili's 3 for Me compared to other fast food. Additionally, the restaurant chain is getting fans involved by holding a contest that, formerly known as Twitter, to share why Chili's is better than fast food. Participants can submit their responses by using the hashtag #Chilis3ForMeRescue until May 2. The restaurant chain will award the winners with a gift card that will cover a $10.99 Chili's 3 for Me meal.