You know an ingredient has 'made it' once it starts getting top billing directly in product names. It's an honor than has often been reserved for the best-known active ingredients like retinol and vitamin C — veteran all-stars that dermatologists have been touting for decades. But lately, one buzzy ingredient, in particular, has been making its way into bold title font on an increasing number of bottles and jars: niacinamide.
Niacinamide in the formula softens the skin and evens texture, while cacao seed extract and hyaluronic acid impart that dewy, well-rested glow — even if you have desert-dry skin. Commerce editor Sarah Han was so pleased with her results that she opted to skip base makeup when she was testing it. 'I couldn't stop admiring my skin and decided right away that I could totally skip my usual foundation,' she wrote in her review.