Wellness brand from North Yorkshire uses smart tech to create supplements aimed at GenZ

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A staggering 52 per cent of Gen Z are predicted to be meat free by 2025 and a health industry stalwart from North Yorkshire has launched a new supplements brand with a trio of products aimed at younger consumers who live a plant based lifestyle.

Pioneered by Mike Davies MBE, the former CEO of Principle Healthcare, Blue Planet has been created to manufacture and sell high quality supplements which are made on site in Skipton, Yorkshire. The supplements take the form of effervescent single shot vitamin and mineral blends, which are added to water. Unlike many of the products on the market already, the products have been made to taste like cocktails and soft drinks loved by GenZ consumers, to ensure they taste great.

Vitamin B12 is namechecked in the findings and is critical for a healthy lifestyle, as low levels of B12 can lead to fatigue and muscle weakness. NHS data also advises that vegans need to supplement their diet to ensure their intake of vitamin B12, as well as vitamin D, selenium, calcium and iron. Blue Planet is the first supplement brand to market to utilise groundbreaking EfferShield® - a new patented technology in vitamin and mineral effervescents.

 

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Wellness brand from North Yorkshire uses smart tech to create supplements aimed at GenZ vegansA staggering 52 per cent of Gen Z are predicted to be meat free by 2025 and a health industry stalwart from North Yorkshire has launched a new supplements brand with a trio of products aimed at younger consumers who live a plant based lifestyle.
Source: The Yorkshire Post - 🏆 39. / 66 Read more »