Where Will the Legit Health Info Go If TikTok Goes Dark?

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If TikTok goes dark, it could render unavailable the work of those who have made the site a go-to for expert- and user-generated videos on topics that cover the spectrum of consumer health.

April 23, 2024 – It’s becoming more of a “when” then an “if” TikTok will be banned in the United States, which would leave the 170 million Americans who use the social media app to find another option. Gone, too, would be the growing community of health care professionals who use the platform to share legitimate health information and advice to their followers.

Most of the content currently on TikTok will likely move onto Instagram Reels, predicted Claire Wardle, PhD, And it’s not just users. For example, Cleveland Clinic partnered with the National Institute of Mental Health in October 2023 to share credible mental health information on TikTok. Posts include

 

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