Planet Fitness hires new DEI-focused CEO amid controversy over transgender locker room policy

Planet Fitness, which plummeted $400 million in value in March after gym-goers boycotted the franchise over a transgender policy, announced it was hiring a new CEO Tuesday who has a history of pushing diversity, equity and inclusion .

In a 2022 interview with Triple Pundit, Keating said ensuring the corporate DEI push isn't just a flash in the pan but 'starts with DEI being embedded in a company’s culture and clearly demonstrated in words and actions across the organization. When we stop thinking about DEI as a ‘program’ and recognize it as an imperative that’s woven into the very fabric of our company then DEI can’t be a half-measure or a failure.

Planet Fitness is defending the man in the women’s locker room, the man with a penis, rather than the child sitting in the corner with a towel wrapped around her,' the 67-year-old said in a video posted on X. The gym revoked Silva's membership, saying photographing another gym-goer is against Planet Fitness policy. However, Silva's experience wasn’t the first encounter of its kind that the international gym franchise has run into.

In the fall, a 25-year-old man allegedly exposed himself in front of a 15-year-old girl at a Planet Fitness in Georgia, and 45-year-old Layton Kessler of North Dakota was arrested for installing devices to record women at another one of the gym’s locations. Earlier this winter, Fox 2 reported that in Michigan, local police arrested 30-year-old Jeremiah Wiltfong for masturbating in his vehicle at a Planet Fitness parking lot as he reportedly recorded women walking by.

The health club lets members use the locker room of their 'self-reported gender,' and says the following on its website: 'Planet Fitness locker room facilities and programs based on their self-reported gender identity; these facilities include bathrooms, showers, and all other facilities separated by sex.' Fox News Digital reached out to Keating but did not receive a response in time for publication.

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