Facebook has become a favorite playground of advertisers out to make a quick buck from health products that promise quick but false cures.
This mirrors a two-faced approach on the part of Facebook: it has its own program of third-party independent fact checkers and profits from product ads that spread false claims on the platform.to the National Task Force Against COVID-19 – has been a victim of these fraudulent marketing tactics. His identity has been used to endorse Facebook ads of several health products..
An ad will be rejected if a violation is found at any point during the review process, and the business account or its assets may be restricted, Meta said.The advertisement posts and pages of dubious health products fact-checked by Rappler may look and feel “Filipino,” but the reality is the majority of them are actually managed by foreign page administrators.
The FDA told Rappler that these products “pose significant risks and hazards to consumers” because of unknown ingredients and contaminants that could be harmful to human health. This is on top of misleading claims that promise “unrealistic” health benefits. Implementation of these policies and strategies on Facebook, according to the regulatory agency, will face several key challenges: the fast-paced nature of social media and sheer volume of content, the limited workforce of the FDA, and the global nature of social media platforms.