Health Ministry’s ‘Kurang Manis’ pilot campaign in Putrajaya struggles to sway taste buds

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Health Ministry News

Health Ministry’S ‘Kurang Manis’ Pilot Campaign,Sugar Reduction Advocacy Plan,Zaliha Mustafa

KUALA LUMPUR, April 17 — Malaysia’s love affair with sweetness poses a formidable challenge to the government’s efforts to reduce sugar consumption, judging from the...

Police find IC of four other people, riyal and baht on KLIA shooting suspect, say he aimed to flee for Mecca through ThailandFile picture of people buying drinks at the Ramadan bazaar in Semenyih, March 12, 2024. The government’s Sugar Reduction Advocacy Plan, spearheaded by former health minister Dr Zaliha Mustafa, aims to raise awareness about the perils of excessive sugar consumption.

Under this initiative, several food courts in Putrajaya have committed to using only one teaspoon of sugar per drink, marking a modest step towards healthier beverage options.

However, she laments the lack of awareness among locals, suggesting that better promotion is needed to drive engagement. Mohd Syamil, 30, proprietor of Dapur Nenek, attributes the tepid response to entrenched cultural preferences for sweetness, especially among migrants from the peninsular east coast.

“That’s why I feel the campaign hasn’t caught traction. We’d find maybe one out of 10 people asking for less sugar. If there was something we could do we could charge the customers 50 cents for sugar? “I’ve not heard of it. If there were such a campaign shouldn’t it be on television or on the internet? Advertisements or something like that? I remember in the past whenever there was a public service announcement we’d have tonnes of videos and ad campaigns played on repeat every day all day to nail the message in,” he said.

Alwi Mustafa, 64, proprietor of Cafe Godang, echoes this sentiment, advocating for educational videos to underscore the health risks associated with excessive sugar consumption. He cited the urgency of the issue and the escalating rates of diabetes and its associated complications.

 

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