THE boss of Nike has blamed staff working from home for failing to come up with exciting new designs that wow shoppers.He said: “It turns out, it’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.
“What’s been missing is the kind of bold, disruptive innovation that Nike’s known for and when we look back, the reasons are fairly straightforward.” His comments come as adidas has been stealing its market share while newer brands, such as On Running and Hoka, are already nibbling at Nike’s heels.Car finance firms told to set aside enough compensation cash for drivers' bills
As creative staff worked from home for two and half years, the brand — slogan Just Do It — had been relying on its familiar swoosh symbol on its Air Max, Dunks and Air Force Ones.Mr Donahoe, 63, believes that had reinvigorated the brand, saying: “We have been ruthlessly focused on rebuilding our disruptive innovation pipeline.”
He is the latest boss to backpedal on the shift to home working. Big banks, such as JP Morgan and Goldman Sachs, have been vocal critics.to work from home, called staff back to work because it was easier to solve issues and innovate when people were “in the same room”.Headline KIT CLASH Nike wanted to add MORE colours to St George's cross on England kit..
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