As obesity rises, Big Food and dietitians push ‘anti-diet’ advice

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General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multipronged campaign that capitalizes on the teachings of the anti-diet movement.

At the Food and Nutrition Conference and Expo in Denver last fall, dietitians waited in line to climb a giant yellow General Mills cereal box and slide into a bowl of plushie Cheerios.

One company in particular, General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multipronged campaign that capitalizes on the teachings of the anti-diet movement, an investigation by The Washington Post and The Examination,After Jaye Rochon, 51, of Wausau, Wis., took the advice of anti-diet influencers, she gained weight and began to worry about her health.

The rapid spread of anti-diet messaging - and the alliance between some of the country’s registered dietitians and the food industry - has alarmed some in the public health community. Christensen didn’t respond to requests for comment. Smith said she only partners with brands that she uses herself and that align with her nutrition philosophy.

Banza, Lorissa’s Kitchen, Rich Foods, Barilla and BellRing, which owns Premier Protein, did not respond to requests for comment. Cohn fielded a question from the audience about proposed Food and Drug Administration rules to label foods high in sugar, salt and fat.found that children who ate cereal, regardless of the sugar content, had healthier body weights than children who ate other breakfast food or skipped breakfast.

promote as healthy. In a joint filing, the companies argued that the proposed restrictions would violate their First Amendment rights. “Health at Every Size” is really about how weight bias has created a health-care system “that is harming fat people,” she said. Deaths caused by obesity, diabetes, liver disease and hypertension have climbed to record highs over the past twenty years, and conditions that once only afflicted older adults are now increasingly present in young children.

“We have all grown up around these crazy ideas about food,” Johnson said in an interview. She said her clients encounter a lot of misinformation around restricted eating. “They ask me on the phone, ‘Are you sure I can eat fruit?’”

 

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