‘Hit the Mark’ campaign highlights biomarker testing, personalized lung cancer treatment

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Precision medicine involves delivering the appropriate cancer treatment to the right patient at the right time. This approach can lead to significantly better patient outcomes by avoiding ineffective therapies and reducing unnecessary healthcare costs. Biomarker testing is a powerful tool in precision medicine. Dr.

In the photo are, from left, Engr. Emer Rojas, President of New Vois Association of the Philippines; Melissa Ongsue-Lee, VP of Sales and Marketing at Hi Precision Diagnostics; Dr. Herdee Gloria Luna, President of Philippine Society of Oncologists; Dr. Jose Jasper Andal, pathologist from St. Luke’s Medical Center; Vannessa Ongsue, VP For Medical Services at Hi- Precision Diagnostics; and Nina Corpuz, broadcast journalist and health advocate.

Dr. Luna and Dr. Andal served as resource speakers at a health forum launching healthcare company MSD’s “Hit the Mark” campaign on March 21, 2024. The campaign aims to raise awareness on the value of lung panel testing and personalized treatment to achieve better patient outcomes.

Dr. Luna advised lung cancer patients to inquire about biomarker tests and other details of the disease from their healthcare providers. “This is the first time that we are unifying these three important biomarkers, so that patients can get the result as quickly as possible and get treated as soon as possible,” said Ongsue-Lee.“Starting April 1, we will be distributing the forms to our doctors and partners and they can just submit it to any HP branch near their locations and we’ll do the test for them.”

The price alone can hinder them from taking the test so now it’s accessible for all,” said Ongsue-Lee.

 

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