New Start for Life campaign aims to help parents bond with their babies

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Officials raised concerns about a lack of awareness of how mental health impacts child development.

This includes being told to “limit physical affection” to being told off for “spoiling” their baby with praise or attention.

The survey, conducted by Censuswide, was released to mark the launch of the Government’s new Start for Life Campaign: If They Could Tell You. “Parents can access a range of support and advice, in person via family hubs and on the Start for Life website. Some 49% said ‘work commitments/not enough time’, 29% said they were also looking after other children and 28% cited concerns around financial pressures.

 

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