JD Sports has come under fire after posting an 'irresponsible' advert showing motorcyclists wearing trainers. The Advertising Standards Authority said it had received 41 complaints about the social media adverts promoting Nike Air Max 95s in which bikers are seen performing stunts such as wheelies. The footage carried the disclaimer 'stunts performed by professionals - do not try at home', but still gained criticism from the public.
' One of those who took part in the advert was professional biker, OneWheelWavey, who has more than 44,000 followers on YouTube. 'A strict no no' The ASA said it is reviewing the complaints, emphasising the advert itself is not currently under investigation. 'The complainants argue that a model in the ad is wearing shoes that would be unsafe to wear when riding a motorcycle, which is irresponsible,' the ASA said.