The Rise of Nootropic Supplements and Celebrity Endorsements

The popularity of the movie 'Limitless' in 2011 has sparked interest in products that enhance focus and memory. Nootropic supplements, also known as smart pills, have gained celebrity endorsements and are being marketed as a way to improve health and well-being.

Brands like Kin Euphorics and Alpha Brain have gained attention, with the latter being acquired by Unilever. Other consumer-goods companies like Reckitt Benckiser are also entering the supplements market.

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