TikTok is pissing everyone off right now. Here's how its brute-force tactics could pay off — or backfire.
Insider identified 23 rising stars in the PR industry who are helping companies grab the spotlight, shepherding them through hard times, and more.Here's how to create an influencer media kit to pitch to brands. Influencers on YouTube, Instagram, and TikTok use these to create partnerships. Corey Tonge is a YouTube creator with 12 million subscribers. He shares the daily routine and strategies that got him deals with brands like Disney.Influencers are sliding into brands' DMs and email inboxes using these templates to land lucrative paid deals, including with Lancôme and BetterHelp.Jellysmack president Sean Atkins is leaving the creator upstart two months after the company let go of staff to address a monetization "contraction.
4 top Vice Media marketers are starting their own agency to help companies with AI. Here's the deck they're using to pitch clients. While $7 million might be the average cost for 30 seconds of Super Bowl ad time, brands often have to invest way more to drive real business results. How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
Discover how much OnlyFans creators can make. The paywall service can be a lucrative platform. Influencers shared how much money they earn from it in a month and year.Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in 2022 — last year, they spent just $21.1 million.
TikTok is facing a huge threat as it loses music from Taylor Swift and others. Here's what's going on behind the scenes. 300 local TV news stations are teaming up to launch a streaming service to capture shifting audiences and ad dollarsNetflix is reaping the benefits as Hollywood studios turn to an old playbook