Ms Bolto says she kept a close eye on what was going on in the fitness industry and saw there was a “massive gap in the market for a studio targeted at millennial women, high-quality training but also fun and funky”.
Many of her clients didn’t like the traditional gym environment and had already tried “a lot of things, that’s why they come here”. While she couldn’t disclose revenue, Ms Bolto said it was “going according to our original business plan” and both locations had been profitable for the past five months.
Who works out to get a bad ass ?
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