in 2016 as the first infrared sauna destination in New York City. While revolutionizing the sauna concept, their locations quickly became coveted by a community passionate about their commitment to health and wellness, hooked on the benefits the experience provided.
“You couldn't find an infrared sauna in New York if your life depended on it. I didn't even know what an infrared sauna was, and I considered myself to be somewhat of a health and wellness expert,” shared Berlingeri. “When I discovered the infrared sauna nine years ago, a doctor told me he had every single one of his clients use an infrared sauna. As I researched all the benefits that the infrared sauna provided I was blown away.
“We decided to double down on that CPG side of the business and then the pandemic accelerated all of it. We had to shut down all of our brick and mortar locations and it gave us a runway and time to then go on and launch the infrared PEMF mat. The following year we launched red light face mask, and now a full line of topicals, um, and ingestibles that compliment our wellness tech,” explained Kaps. “We learned about PEMF in 201 and thought it would be a great recovery tool.
HigherDOSE also invests time to educate on the benefits of the tools thye offer through various forms content from blog posts to social media, video and advertisement. “It's really our job to be experts in this field to educate on why someone would need these technologies in their life. We really choose technology that's stood the test of time, has been really well researched, and is ultimately gentle and safe enough for everyone to use,” Kaps and Berlingeri shared.