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Launching purpose-driven project, Stella McCartney spotlights mental health advocacy

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The British fashion house is bringing audiences the world’s most extensive equine-assisted therapy directory, backing the initiative with the limited-edition launch of an upcycled handbag.

5 key trends in Middle Eastern luxury retailBritish fashion house Stella McCartney is out with a new campaign in honor of a partnership with American adolescent mental health organization The Chopra Foundation.

“My Winter 2023 collection celebrated horses and their healing abilities – something that has supported me and my mental health for my entire life,” said Ms. McCartney, in a statement. Featuring Ms. McCartney, Mr. Chopra, therapeutic experts and change-making communities, the storytelling site will raise financial support for The Chopra Foundation and equine therapy centers. This form of mental health aligns with the British fashion designer, as she grew up surrounded by horses in Scotland.

 

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