Consumers see wellness apps as a way to meditate. Investors see profits.

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Consumers see wellness apps as a way to meditate and improve sleep. Investors see profits.

, which is free. Rose said that while he sees benefits in the apps, he also noted that they're a good business because they are relatively inexpensive to run.

While it might not cost much to record a guided meditation, it is a bit more expensive when it's read by Hollywood actorRose said that paying customers can be more engaged due to the value they put on the apps but said that he has some reservations about what the business model means for users. Dr. Dianne M. Augelli, an assistant professor at the Weill Cornell Medicine Center for Sleep Medicine and physician at New York Presbyterian, cautioned that sleep and wellness can be complex issues that won’t be solved by an app.One obvious impediment to sleep the apps pose that both Augelli and Kennedy pointed out: screen time.

 

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