Planet Fitness Inc. is expanding by going lean, pulling in customers with a $10-a-month membership fee and a no-frills atmosphere.
As other gyms add juice bars and workout classes to emulate high-end boutique studios, the company is winning over newcomers with a simple selection of machines, free pizza nights and television commercials that poke fun at gym buffs. The fitness chain, one of the country’s fastest-growing, also taps into the workout-enthusiast segment by serving them as a cheap second gym.
yea
keep them fat and make them come back.
Health Health Latest News, Health Health Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Newsweek - 🏆 468. / 52 Read more »