American Heart Association awards cash grants to social entrepreneurs to address health inequities

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Approximately 50 million people in the United States are at higher risk for heart disease and/or stroke because they lack the most basic needs -; healthy food, clean air and drinking water, quality education, employment, housing and access to health care.

Reviewed by Megan Craig, M.Sc.Oct 27 2023 Historically, people of color -- including Black and Hispanic/Latino people, are at even higher risk of cardiovascular disease for these same reasons. Through the American Heart Association's 2023 EmPOWERED to Serve Business Accelerator™, three local social entrepreneurs have been awarded cash grants to continue the innovative work they are doing to address health inequities at the community level nationwide.

Now in its seventh year, the Business Accelerator has engaged and celebrated the work of more than 100 individuals, non-profits and for-profits who are developing innovative ways to impact the health of the communities where they live, work and play. This year, the top 20 applications out of more than 200 were selected based on the strength of their existing business models as well as their ability to measurably impact health equity barriers.

2. $12,000 – Shavini Fernando, a web designer and developer who specializes in video games and virtual reality, created OxiWear after being diagnosed with severe pulmonary hypertension. OxiWear is the first ear-wearable pulse oximeter for continuous oxygen monitoring and low oxygen warning for those at risk of hypoxia, a condition in which oxygen is not available in sufficient amounts at the tissue level to maintain adequate delivery.

3. $5,000 – Receiving the most votes by visitors to the event website in the fourteen days prior to the finale, the "fan favorite" grant went to Ashley Keyes, executive chef at the Center Helping Obesity In Children End Successfully . where she works with children in schools to make food art and helps solve food insecurity issues facing Atlanta families. The C.H.O.I.C.E.S.

 

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