Australia has forged a global reputation for the quality of its coffee, with Aussie-run cafes popping up in major cities including New York, Paris, London and Berlin.
"Matcha has seen a steady increase in popularity on TikTok globally over the last couple of years, with the hashtagOther popular hashtag searches include #matchalatte, which has had more than 1.7 billion views, #matchapowder, #icedmatcha and #matcharecipe.A social cuppa or 'holistic health'?leaves are shaded from direct sunlight
— which is how people are drinking it, how it's being portrayed. Then tend to grow and harvest with those health benefits in mind and will have much higher content than what you might find if you just took aBut she warns matcha also contains other active ingredients, which have antioxidant properties, and matcha drinkers may be "getting all these other properties that they may or may not want — or they may or may not need".
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