Health Canada is moving to further restrict the way opioids can be promoted, years after experts first sounded the alarm about opioid advertising claims.
Under the current system, companies selling opioids and other prescription drugs are free to choose the wording, as long as it is not false or misleading and is in keeping with the drug’s approved use. But opioid manufacturers have long been criticized for minimizing the risks of their drugs in ads that suggest they work well for chronic pain.
Dr. Juurlink said the government needs to focus on measures that will help reduce the number of people dying of drug overdoses and get them treatment to reduce their dependency on opioids. Rhonda Kropp, director-general of the marketed health products division at Health Canada, said the advertising restrictions would not solve the opioid crisis, but are one of many actions the government is taking to address the situation.
illegal Fentanyl is killing people. do not punish pain patients. there is not a higher percentage of addicts now compared to even 100 years ago. Street Fentanyl is killing addicts. I've never seen an ad for street corner Fentanyl laced Heroin.
Buck-a-Beer
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