The Daredevil Run: When men wear Speedos for cancer awareness

The Daredevil Run has grown into a behemoth social event where men don a teeny tiny purple Speedo to create a social and fundraising campaign to inform more men about prostate and testicular cancers.

But behind the work, sits The Cancer Association of South Africa that also helps to ensure the right information gets spread during the annual Hollard Daredevil Run. Here is Lucy Balona, head of marketing and communication, take on the run’s rise and it’s effectiveness.Yes we do, we’re seeing men share stories with us where they know of a family member or friend that is being diagnosed or getting tested. There are many men that participate annually in this event and diarise it. They encourage others to take part and by doing so spread a valuable health message.

A strong part of the run is the message about educating and encouraging men to know more about cancers affecting them specifically. We still need to do much more in many communities but the funds raised help us to educate and reach men in rural or regional towns and cities with screening and information via the MANVan initiative.

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