Naomi Klein on the link between wellness influencers and far-right propagandists

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Klein’s new book is a more personal and experimental approach to her usual cultural analysis, it details the strangeness of having a right-wing doppelganger and how she finds balance amid chaos.

Off Duty is a series of lively conversations with influential people, from CEOs to celebrities, on life, work and the art of taking time off.

Klein and Wolf are both brunette Jewish writers with a shared first name, but that’s where their similarities end. While Wolf gained fame for her bestselling feminist books including The Beauty Myth, she has since become a right-wing conspiracy theorist, spreading COVID-19 vaccine misinformation and appearing as a regular guest on Steve Bannon’s podcast. Klein, on the other hand, is a progressive, anti-capitalistic climate activist.

In an interview with The Globe, Klein shared how she disconnects in this time of overlapping crises, her thoughts on the wellness industry’s role in medical misinformation and why living in British Columbia is both comforting and heartbreaking.I thought my personal story would be an entry point into a generalized feeling of vertigo. It’s sort of an uncanny period with all kinds of new and odd political alliances, and even uncanny weather because of the climate crisis.

 

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