Juul has a new program to pitch its e-cigarette to companies and insurers who want to help their employees stop smoking cigarettes as the company continues to stave off criticism that its product has caused an epidemic in teen smoking.
Roberts said it's still early, but Juul is planning to design a program to help smokers switch from combustible cigarettes to e-cigarettes. He acknowledged that Juul's device has not been evaluated as a smoking cessation tool and therefore can't market itself as one like nicotine gums or patches. Smoking-related illness in the U.S. costs more than $300 billion between direct medical costs and lost productivity, according to the Centers for Disease Control and Prevention. Employers footing the bills are searching for ways to get their employees to give up cigarettes. Of adult smokers who try to quit, just about 7.4 percent succeed, according to CDC survey data.
"Many employers have embraced cessation as a benefit as it's one of the top areas where they repeat benefits for employees," said Wende Hutton, a general partner at Canaan and investor in Chrono Therapeutics, a company developing a digital nicotine replacement therapy."And employees who smoke and are able to quit see health impacts very quickly.
Until it blow up n your face and severs your artery and you bleed out
Smart.
Just like serving drugs and alcohol in rehab!!!
OMG JUULvapor should be fined for misrepresentation.
The only way to quit smoking is to quit smoking. Simple as that.
No it is a smoking tool
Due to the price of cigarettes, teen smoking WAS almost non existent, Thanks to vape companies unregulated assault on kids an epidemic of lung cancer will re-emerge. juul US_FDA
Wtf
JUUL needs to be shut down. Kids are getting addicted to JUUL without ever having smoked a cigarette in their lives. Isn't that a problem?