OHBULAN!, in a passionate collaboration with Mental Illness Awareness and Support and TikTok Malaysia, proudly unveils the ‘Besties, Pape Roger’ Mental Health Awareness Campaign. Launched in sync with the global observance of ‘World Mental Health Day’ on October 10, this month-long initiative seeks to illuminate the shadows surrounding mental health issues in Malaysia.
Alarming figures from 2019, reported by MOH, indicated that 2.3% of adults and 9.5% of children aged 10 to 15 years were affected, with a predicted upward trajectory in these numbers.into a warm invitation for help. It simplifies the message: ‘Reach out, we’re here for you,’ creating a safe space where seeking support is encouraged and embraced.
Additionally, OHBULAN! leveraged its status as Malaysia’s premier Socialtainment platform to engage local celebrities in candid conversations about their mental health struggles. Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger,’ expressed gratitude for celebrities like Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM, who courageously shared their stories.