Lifestyle guru Martha Stewart is teaming up with the world’s largest cannabis company, taking on an advisory role at Canopy Growth Corp. to help develop a “broad new line” of products for both humans and animals.
Sequential Brands Group Inc, which owns the Martha Stewart media and merchandising brands, stock surged Thursday, although it wasn’t clear if the company would be involved in the partnership. The shares gained as much as 56 per cent, their biggest one-day gain since 2012, to US$1.87 at 9:41 a.m. in New York. Canopy shares rose as much as 4.3 per cent in Toronto.
“It’s really about duration and quality of life for animals that respond well to CBD,” Canopy Chief Executive Officer Bruce Linton said in an interview, adding that hemp is also an easily digestible protein that can be added to pet food.