That is what King Price Insurance argued after the Advertising Regulatory Board received two complaints about a TV commercial depicting burglars having a jolly good time over Christmas while home owners are away.
They told the advertising watchdog that they kept the commercial light-hearted as it was "common knowledge" that burglaries were a problem, more so over the festive season."The first option was to display the reality of burglaries and robberies in a serious manner and the second option was to keep it light-hearted, and not to include any victims.""However, the ARB is not the 'taste police' and a commercial must be more than in bad taste for it to be withdrawn.
The other version could be the shock tactic approach to drive the message...I prefer this one
Does KFC appear to celebrate unhealthy eating ?