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Bud Light ad could sour big-beer alliance
Health Health Headlines News
A fight between America's two biggest brewers is jeopardizing a proposed "Got Milk?"-style campaign intended to help struggling beer makers win back drinkers who have defected to wine and spirits. Anheuser-Busch InBev SA, Molson Coors Brewing Co., Heineken NV and Constellation Brands Inc. have for over a year discussed a potential multimillion-dollar, brand-agnostic campaign aimed at improving the overall health of the beer category.