Sad Girls Club Founder Elyse Fox Can’t Afford to Get Overwhelmed

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“If we’re stressed out as a mental-health organization helping other people, then it’s counterproductive.”

With many Black-owned businesses failing within their first year, Fox has found it challenging to find a community of business owners who can relate to life as a CEO. “I believe only 50 percent of those make it to their fifth year of business. It’s very lonely, because there’s not many of us,” she says. Opportunities like thehelp cultivate the sisterhood she’s been looking for with other women-of-color founders.

Since launching, SGC has been recognized by Selena Gomez’s Rare Impact Fund and Beyoncé’s BeyGOOD Foundation, and was spotlighted in Drake’s “What’s Next” video. “I’m in the eyes or at least the mouths of the biggest people in the world,” Fox says. “It puts a battery in my back to just keep going.” She lives in Brooklyn with her 4-year-old son, Basel. Here’s how she gets it done.I’m blessed to be able to work from home most days.

I’ve been digging this affordable skin-care brand called Skin Proud. I use the Equilibrium Instant Plumping Eye Mask every day. The Advanced Snail 96 Mucin Power Essence by COSRX is my go-to on mornings when I’m dehydrated. It just snatches me in a way that makes me look like I had a full night’s rest. Post-shower, I love Topicals’ Slather Exfoliating Body Serum with retinol and AHAs. It’s the perfect lightweight lotion that doesn’t leave you feeling ashy.My mom is from St.

I still had a regular job at this point, too. I just began to doubt if this is what I needed to be doing right now.I just had to figure out what to do to be as healthy as possible while using the internet as safely as possible.I manage stress by basically stopping. “If this can wait, I’m going to let it wait.” I also reintroduced the lunch break into my schedule, and a 15-minute break to go for a walk.

What brings me the most joy about the job is when I run into someone who knows about SGC, and they come to me, and they share how SGC has affected their lives or how much it’s been a support system for them for years. So that always makes it worth it when I’m having a stressful day, and I go out, and people are like, “Hey, this saved my life,” and I know it’s worth it.

 

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