Shu Uemura’s $72 Hair Mask Is the Perfect Antidote to Dry Locks

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If your hair has turned dull and brittle after a summer spent in the sun, this product should be your go-to treatment.

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These days, it takes a considerable amount of effort to look “effortless”—especially when it comes to your hair. Unless your daily routine consists of hopping in and out of the shower, air drying your locks, and somehow arriving at work with shiny and overflowing waves beautifying your mane can be a time-consuming feat.

As a beauty editor, I test out every shampoo, scalp detoxifier, hair conditioner, and mask that comes my way. During one of these rounds of product testing at the end of last year, I noticed my once-soft hair was coarse, almost brittle. I realized, thanks to my hairdresser, that I was. He suggested I give these tired strands a break and start using Shu Uemura products to refortify my hair with what he said it needed the most: hydration.

I started out with Shu Uemura’s Urban Moisture Shampoo, then the Urban Moisture Mask—both of which fall under Shu’s lauded Hydro-Nourishing collection. Within the first use of these two products, I saw a significant change in my hair: even after the hottest, driest days of summer, my locks were softer than ever. Thanks to this wonder of a hair mask—which I paired with the shampoo to achieve better overall results—my hair has been completely transformed.

 

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