30 Under 30 Local 2023: Boston

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Pooja Ika says she's the youngest person to launch a new Medicare Advantage Health Plan in the US with her company eternalHealth, and says it’s the first plan entered into the Massachusetts health insurance market since 2013. ForbesUnder30Local: Boston

, also known as Viv for Your V, is a sustainable period products line, founded by Katie Diasti and started as a class project at Boston College. Using bamboo and sugarcane-derived materials, Viv's pads, liners and tampons are easily biodegradable. Its reusable silicone menstrual cup features a ring stem for effortless insertion and removal. With over $1 million in funding, Viv is available in more than 1,600 retail locations, including Wegmans, Stop & Shop, CVS and Amazon.

Later this year, EternalHealth will be available for residents of Maricopa County in Arizona, which is home to the cities of Phoenix, Mesa, and Scottsdale and, more notably, nearly a million people that qualify for Medicare. To date, eternalHealth has raised $30 million in funding from private investors and is valued at $200 million.

 

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