YANDISA NGQANGASHE | Influencers on the wrong side of public health laws

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YANDISA NGQANGASHE | Influencers on the wrong side of public health laws: South African tobacco companies are using influencers through a paid social media campaign to fight the new Tobacco Products and Electronic Delivery Systems Control Bill that was…

In a series of tweets with the hashtag #stopthebill, influencers cite elements of the bill out of context using memes and removing any nuance about the actual intent of the bill. All these tweets come with a link to a petition website to stop the bill but not to the actual bill website so that people can read and understand its intentions.

The #stopthebill campaign is an attempt to shape public discourse and is typical of corporations when faced with regulations. If they are, its concerning and makes me wonder at what point do we as South Africans think beyond ourselves as individuals and take responsibility.

 

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