In late 2018, Casey McPherson had two stacks of documents staring him in the face. One was a record contract from Sony Music in Germany for his solo material. The other was paperwork for the creation of a nonprofit he dreamed of forming to find a cure for his young daughter's genetic defect. Signing the dotted line on either involved commitments that would render the other impossible.
As difficult as that decision was to make, the choice was clear. The choice was Rose. She's 7 now and faces heartbreaking physical and mental challenges. After minting the To Cure a Rose Foundation in 2019, he began talking to scientists, biotech researchers, and families who've successfully created cures for their kids' diseases and obtained FDA approval. He also fundraised millions through small donations to work towards a cure – that work being done in an Austin-based laboratory called Everlum Bio, which he cofounded with partners Rodney Bowling Jr. and Rick Barkley.