This summer, Macy's is launching On 34th, a women's brand promising to solve common fit issues and provide styles that can be mixed and matched.
Macy's revenues fell about 7% year-over-year in the first quarter, to $4.98 billion, and a recent UBS report expects Macy's to continue to lose customers as shoppers gravitate to online channels and off-price retailers like TJ Maxx. I witnessed some of this disarray during my visit. A highly stylized Ralph Lauren Polo shop was a bright spot in an otherwise faltering store. Table displays were either sparse or cluttered, the mannequins were dressed in dull and frumpy outfits, and finding a store employee was a game of"Where's Waldo."
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