YouTube content strategist: what the job is like, responsibilities

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I worked as a content strategist for one of the biggest YouTubers in the world. It was the job of my dreams, but it took a toll on my mental health.

He got the job while he was in college and worked there full-time for nearly two years.This as-told-to essay is based on a conversation with Bryan Grimaldi, a 22-year-old YouTube-content strategist from Los Angeles. The following has been edited for length and clarity.

By my junior year of college, I realized I needed to get some work experience. I was studying in Dallas, and I saw a job opening online for a production assistant at TBNR, the Dallas-based media company that the YouTube starArsement runs. I used to watch Preston while I was growing up, so I thought it would be amazing to work there and learn how to turn my passion into a profession.

At the start, I was essentially a prop master. I made sure what was needed for a video was on set before we started filming. One of my first tasks was to get frozen pizzas that we needed for a. Another time, we were filming a Christmas video, and I spent almost $1,000 on trees, lights, and decorations.

Having the experience of running my own YouTube channel also informed my work. I knew we needed to follow the pop-culture trends of the moment to make successful videos.

 

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