Why the World Health Organization's re-branding of aspartame as carcinogenic isn't a threat to soft drink makers

Beverage analysts don't see a threat to diet soda makers from the World Health Organization's recent warning on artificial sweetener aspartame. The United Nations agency labeled Aspartame a potential carcinogen in July . The U.S. Food and Drug Administration pushed back on the designation, however. But giants in the beverage industry that use aspartame, including Coca-Cola and Pepsi , are so far unfazed. Both companies reported better-than-expected quarterly results in July.

KO PEP YTD mountain Both soda stocks have been little fazed by the World Health Organization's recent concerns over aspartame. "I think in general, consumers are maybe a little bit more aware, but this doesn't seem like much of a game changer," Falorni said. "I was getting a few investor questions when the news came out, [but] then it quieted down very quickly." Pepsi stock has added 3.8% in 2023, while Coca-Cola has slipped 3.2% — both lagging the 17.

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