social-media influencers who were already on other platforms like TikTok, YouTube, and Instagram were quick to sign up for the new app.Creators likehave been paid by brands to promote certain services or products, already establishing this app as a new source of income. The trend is expected to continue, since 1/3 of influencers said they plan to post sponsored content in the near future, according to Izea's report.
Izea surveyed 1,230 social media users in the United States on July 15 and July 16, 29% of whom were influencers, to better understand how the platform evolved during its first 10 days. About 30% of the surveyed users were between the ages of 45 and 60, and roughly 45% were Gen-Z and Millennial users between the ages of 18 and 44.About 61% of influencers surveyed reported that they signed up for Threads within the first 10 days of launching.