VIDEO: Every single cigarette now includes a health warning. Will it work?

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'Poison in every puff': In a global first, new rules take effect this week across Canada that force cigarette makers to label each and every butt with a blunt warning

Beginning this week, every cigarette in Canada must include a health warning aimed at deterring people — especially young people — from lighting up a smoke.

“They are going to,” said Rob Cunningham, a lawyer and senior policy analyst at the Canadian Cancer Society, during a recent appearance on Village Media’s Inside the Village podcast. “We are very positive in terms of this announcement. It’s received worldwide media attention and I think it really captures the imagination.”

 

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