The media giant is backing off its sales approach that was controversial with some ad buyers.Warner Bros. Discovery is shaking up itsThe media giant is undoing its approach of selling its networks and platforms in content-centric bundles and instead letting advertisers buy Warner Bros. Discovery's sprawling portfolio of brands, including lifestyle, entertainment, sports, news, and streaming, from their sales reps. The changes bring WBD closer to how other media giants go to market..
will now lead WBD's digital team in a newly created role, with responsibility for Max, Discovery+, WBD Stream, and CNN digital, as well as advanced advertising, programmatic sales, and data strategy. , an experienced sports ad exec, will handle sports advertisers who are partners of the NBA, NCAA, MLB, and NHL.will oversee a new client partnerships team that will focus on client development and partnership strategy with key advertisers.