And analysts and brand agencies who spoke to Bloomberg said that the companyTakahashi told Insider that there was no way she would have stayed at Twitter if she worked there.
"Because imagine how bad it would be as a PR person to monitor for that stuff. 'Okay, let me just see what 'X' has been doing in the news today.'" For Takahashi, much of the value of Twitter's brand is embedded in pop culture history. She pointed out that not many other social media companies have taken a verb such as" tweet" and made it their own — that was the power of Twitter.
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