More Singaporeans like Ms Chow are plunging into icy cold water – encouraged by social media and endorsements from celebrities such as Hollywood actors Gwyneth Paltrow and Chris Hemsworth, as well as drawn to the treatment’s promises of reduced inflammation, enhanced recovery from physical exertion, and improved immune function, among other health benefits.
Appointments for ice baths at establishments in Singapore are as long as 30 to 60 minutes, and users are advised to take breaks between dips. Each session costs from $42 to $115.Mr Tan, who first heard about ice baths during his national service days, admitted he hated his first dip when he was in the navy.
“I absolutely love it, though I hate the first 90 seconds,” he said. Since he started taking ice baths once a month, he says that he has seen a difference in his body. “Cold water causes blood vessels to constrict, slowing blood flow and relieving swelling and inflammation. The cold also slows down nerve conduction speeds and may reduce pain perception,” said Dr Wang.
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