The History of Skims: Who owns the brand and what is it?

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The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line

For the uninitiated, here's how Skims became the most revolutionary thing to happen to shapewear since Spanx.Kim Kardashian is a media personality, a socialite, and the owner of Skims.The media personality and socialite Kim Kardashian is best known for the reality-TV show"Keeping Up with The Kardashians," which aired on E! until 2021. She is the daughter of Kris Jenner and Rob Kardashian, the attorney who defended OJ Simpson during his murder trial.

"I really wanted to launch my own shapewear that took all of the designs that I was cutting up myself, that I was dying myself," she said.Originally, the brand was going to be called Kimono. But when people complained that the name disrespected Japanese culture, Kardashian renamed it to Skims.Source:

 

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