The brand came into the world just a year before McDonald's,Initially, Burger King's"have it your way" slogan was a fun nod to its main selling point compared to rival McDonald's. Burger King, after all, offered the freedom to customize your Whopper in any number of ways.
But as the fast-food scene has become more cluttered and more competitive, brands have been pulling out all the stops to stand out, and in the escalating fast-food arms race, an old slogan is no longer enough. Which is how, 69 years after Burger King was founded, we find ourselves staring a monstrous, 100-patty burger straight in the face.
Follow along for a quick run-through of how Burger King's gimmick-marketing machine ended up in overdrive.
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