—that’s the buzzword and tagline that inspires and keeps BC-based business owner Anton Solonnikov moving his business, VitaminLab, forward.
“It all kind of came down to the fact that people were looking for information and support on supplement dosage and form, and I was often sending people to the natural food store with a personalized prescription to find what they needed.” So armed with an idea, creativity and drive, Anton developed VitaminLab, a subscription service that can create, manufacture and send a personalized supplement formula direct to a customer’s front door.
Based on the information gathered, VitaminLab then suggests nutrients for a custom formula. Alternatively, customers can also create their own formula if they already know what vitamins and minerals they want combined. “On average, it takes around three months for people to notice a difference in their health after starting a new supplement, so that’s why we focus on the 90-day supply model,” explains Anton, adding that formulas can be easily adjusted as needed up to 14 days prior to the next refill date.