'Love the Philippines' ad firm won at least P187-M worth of tourism promotion contracts

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PCIJ’s research shows that DDB Philippines also won at least three other contracts with the Department of Health and the Philippine Deposit Insurance Corporation, worth another P235 million.

, saying “‘Love the Philippines’ reflects the heart of every Filipino because we all love the Philippines.’’for using stock footage of other countries in the video that it said was meant for internal use only. It explained that the presentation uploaded on social media was a “mood video to excite internal stakeholders about the campaign.’’’’ branding that had been in use since 2012. President Ferdinand Marcos Jr. attended the launch.

The ad agency was declared the single-rated and responsive bidder, meaning it was the only firm that submitted documents for the bid. It also passed its eligibility requirements. This is allowed by the Government Procurement Policy Board. CAMPAIGN COSTS. Over P187 million worth of government contracts has been awarded to DBB Philippines for various consultation and procurement services for DOT and the TPB.

Bonds are guarantees that the winning bidders could fund the projects. They are returned after the projects are completed. The contract was awarded to DDB Philippines on December 29, 2022. The notice to proceed was issued on February 7, 2023.

 

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