On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI that has become something of an obsession among the influencers' legions of young followers.
Backed by two of YouTube's best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets,Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME's case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls.
A company representative said their energy drink, which comes with a warning label that it is "not recommended for children under 18," contains a comparable level of caffeine to other competitors."As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers," spokesperson Alyx Sealy, said in a statement.
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