EXCLUSIVE: Love Wellness Enters Walmart

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Lo Bosworth’s women’s wellness brand Love Wellness will launch six gut and vaginal health-supporting products at 1,600 doors.

Since launching, the brand has doubled down on its retail approach, as it is available at Ulta“Our retail expansion with Walmart levels up our mission to make clean, doctor-developed personal care products more accessible to everyday women,” she said.

“I’m excited to have the opportunity to educate shoppers about the importance of the gut-vagina connection, as they discover our gut and vaginal health solutions in store. That education piece has always been one of the missions of the brand because when I started the company, I was dealing with all of these vitamin deficiencies, but my root cause of the issues was a gut health issue,” Bosworth said. “That information is missing when it comes to how we are educated about women’s bodies.

“It allows us to bring new customers to the brand that really care about their health and wellness and rely on Walmart for them to bring those types of products into their home,” she said.Maria Dempsey

 

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